2007 Napa Valley Mustard Festival
November 29, 2007 – 8:30 am
In Napa, wild mustard blooms during the end of January and continues through March, blanketing the valley with a golden hue that turned into a golden opportunity in 1993. George Rothwell, president of the Yountville Chamber of Commerce, was asked to research the possibility of holding an annual event during the time of the mustard bloom. This is considered the off season in Napa and the city wanted find a way to bring visitors to the valley when business was too slow.
The concept grew to become a valley-wide promotion with multiple events. The first annual Napa Valley Mustard Festival was held on February 4, 1994. Since, it has become a festival that draws people from around the world. People enjoy amazing food, wine, art, and entertainment. There is a world wide mustard contest as well as a photography contest to partake in.
At the 2007 Napa Valley Mustard Festival, Grey Poupon Harvest Course Ground was awarded a bronze medal! So … it’s not just me who loves this new, brilliantly bold flavor … the rest of the world seems to love it too!


A true mustard lover will appreciate the delicious, robust flavor that whole grain mustards deliver. Whole-grain mustard retains some un-ground or partially ground mustard seeds. There is something wonderfully rustic and authentic about the grainy texture. Besides being an essential element to a gourmet roast beef sandwich, whole grain mustard is excellent on fish and over sautéed vegetables.



Being the dedicated mustard lover that I am, I try to explore all delectable mustard/food combinations possible! This is one reason I’m psyched for the debut of the new Grey Poupon Flavors. Now I have a whole new mustard frontier to explore.
